twrk
BOLD & DISRUPTIVE
Crafting a brand from
vision to reality
TEAMING UP FOR A JOB-HUNT GLOW-UP
The Allovus Studio design team partnered with twrk, a bold startup on a mission to reinvent the job application process. Job hunting can be clunky and cold—but twrk is changing that with a smarter, more human approach. Our challenge? Create a brand that captures their energy: approachable, confident, and built for action.
Through in-depth workshops, we explored twrk’s identity, audience insights, and key messaging, ensuring their brand voice resonates with both job seekers and businesses. This strategic foundation set the stage for a vibrant, authentic brand that speaks to efficiency, opportunity, and ease.
Oct 2024 – Feb 2025
Project
Brand Strategy
Brand Design
Website Design
Product Design
Tools
Illustrator
Figma
Roles
Brand Strategist
Creative Lead
Illustrator
Visual Designer
Project Manager
Product Manager
STRATEGIC BRAND DEVELOPMENT
Starting with the good stuff
We kicked things off with deep-dive workshops to get to the heart of twrk. Together, we uncovered what makes them tick—who they’re for, what sets them apart, and what they stand for. From voice and tone to mission and meaning, we helped shape a brand that’s as sharp as it is sincere.
Making it matter
Those early insights didn’t just sit pretty—they shaped everything. We used them to carve out a bold, clear brand position that stands out in a crowded job market. From visuals to voice, every piece now clicks together. The result? A brand that connects, communicates, and leaves a lasting impression.
Comprehensive visual identity
With a clear brand direction in place, we translated twrk’s personality into a cohesive and recognizable visual identity that seamlessly extends across digital and physical touchpoints. Every design element was crafted to reinforce the brand’s core values—efficiency, approachability, and innovation—ensuring a consistent experience across marketing, web, and product design.
- Logo refinement – A clean, modern mark that conveys movement and efficiency.
- Mascot creation – A playful, approachable character that adds warmth and personality.
- Typography and color palette – A vibrant and engaging mix that enhances digital and print presence.
- Photography guidelines – A fresh, energetic approach that aligns with twrk’s user-focused brand.
Each element was thoughtfully designed to reinforce brand consistency across all touchpoints, from the app interface to marketing materials.
Brand in action
Beyond static visuals, the twrk brand comes to life in every interaction. The identity seamlessly integrates into product design, marketing, and communications, ensuring a consistent experience for users. From a dynamic website presence to eye-catching printed collateral—including business cards, postcards, and letterhead—every piece strengthens twrk’s credibility and impact.
With a bold and confident presence, the twrk team is now fully equipped to launch, connect with users, and disrupt the industry. The brand is more than just aesthetics—it’s a powerful tool that amplifies their mission and paves the way for a new era in job applications.
